SHOKBLOX Impact Grids is a new, super thin, flexible material designed to both absorb and diffuse imapcting forces across a network of micro-hinges. Created for athletes of all trades we wanted to create something with an edgy look.

The creative consisted of designing a responsive website that would showcase the flexibility of the product, how the product actually works, and its uses in various athethletics. Since the product is brand new to the market we were also hired to take photos of the product for use on the website and future marketing collateral. Custom SVG icons were designed to feature a few of the benefits of the SHOKBLOX Impact Grid as well as to highlight a few of the sports that could benefit from it.

Once the creative phase was completed we then built out HTML5 templates that were then implemented into a custom Wordpress theme so that the content of the website could be managed by the people at SHOKBLOX.

While we worked on the website we also got to work on the packaging design for the new product. Once the product has hit the market we will update this page with some shots of the final concept.